Is Your Medical Practice Sustainable?

It’s not price, technology, or years on the job.

The key to sustaining your practice is revolutionizing your ​​​​​​​patient experience.

Craig Bindi, MD - Laser Eye Center of Silicon Valley 

The Success of Your Practice
Rises and Falls With the Patient Experience

Every year doctors are asked to do more for less. As reimbursements drop and prices stagnate, it is difficult to find motivation and drive to sustain an independent practice. But, if you are like many practitioners, the reason you have an independent practice is that you’re not interested in answering to a board or an employer. 

In today's healthcare climate, your entrepreneurial independence is at stake. 

Who Am I, and Why Should You Be Listening to Me?

My name is Shareef Mahdavi. Over the past 30 years, I have dedicated my career to improving the patient experience.
  •   Led marketing launch for the world’s #1 elective surgical procedure:  LASIK
  • Consulted with well over 1,000 physicians across mutliple medical specialties
  • Advisor on product launches to more than 50 medical companies nationwide
  • Widely published author with over a hundred articles and publications 
  • Speaker on customer experience at US and international medical conferences
  • Recipient of the Experience Management Award (EMA), awarded for excellence and leadership in customer experience

My mission is to help doctors understand that their patients are also their customers, and how to make the patient experience a part of their culture. Prioritizing the patient experience often results in higher revenues, happier patients, and a more fulfilled internal team, and a rekindled joy in owning an independent practice. 

This first-ever book devoted to patient experience

  • Discover Over 50 Unique Insights to Improving Patient Experience
  • Change the Way You View Your Medical Practice
  • Learn from Expert Advice Drawn from All Fields of Customer   Service
  • Join the Medical Movement Focused on Treating Patients Better Inside and Out of the Exam Room
  • Use Time-Tested Principles Developed Across 30 Years of Working with Medical Practices
Learn the insights developed from decades of working with doctors and their teams. Take the time to find how to build the modern practice by creating a memorable patient experience that will exceed expectations.

Discovering the Insights

The insights in Beyond Bedside Manner are organized into one of the six key value drivers in the modern medical practice. 
 What business are you in?
Does your environment work for or against you?
What do patients really want?
How do you build awareness that’s sustainable?
Who is on your team?
Where do fees fit in the decision-making process?

Your Simple Guide to Practice Sustainability

57 Insights

Buy the book and learn the strategies to revolutionize your patient experience.

Choose 1

Find the insight you want to start with from the book and experience the change it makes for your practice. Then try another one.

Improve Your Practice on Day 1

Reinvigorate your team by getting them on board with improving patient experience.

Who Should Read This Book



Front-line Staff (technicians, nurses, front desk)

Medical Sales Reps

Medical School Faculty and Students

Medical Industry Thought Leaders

Practice Management Consultants

Practice Development Reps

Don’t Pour More Money Into Marketing.

Focus on Improving Your Patient Experience to Build a Successful Practice.
Many physicians feel the best way to grow their practice is to spend a lot of money on traditional marketing, like print advertising and billboards. In reality, the most effective way to build a successful, sustainable practice is to focus on the people who are already coming into the building. By turning your focus to the patient, you can create loyal customers who will refer their friends and acquaintances to your practice. 


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“The Timing of These Words is Opportune for a World Searching for Direction and Answers”
Medical practitioners are already benefiting from the insights in Beyond Bedside Manner.
Get the direction you need to rebuild your practice
following the 2020 pandemic and set the course for success and sustainability.

Paperback or E-Book

Paperback $22.95
E-Book $14.95


Free upgrade for one or more copies
Hardcover Limited Edition $22.95

Book Club

Minumum quantity of 10 books plus discussion guide for teamwork 
Interested in a Special Edition for your referral network or professional organization? Click here for details. 

Feeling like you’re ready to give up? 


The greatest danger in medical practices today is the status quo. Because of declining revenues and price stagnation, inaction will inevitably lead to loss of control of your practice. If you do not change, eventually you will either go out of business or give up your entrepreneurial spirit and be acquired by a medical conglomerate. It doesn’t have to be this way. 

You can change the trajectory of your practice by focusing on patient experience as a driver for sustainability!

Ways to Go BEYOND

Sneak Previews from the book

Beyond Bedside Manner is now published.  Download sneak previews of content.  Limited availability.

Patient Experience Consult (PEC)

Schedule a 30-minute consultation with Shareef Mahdavi, and get immediate, personalized recommendations on how you can improve your patient experience and your practice. 

PX Talk Online Talk Show

Doctors and experts share their unique perspectives on patient experience.
Subscribe to my YouTube channel to see each new episode!

Insights at Work

PX Movement Insights at Work addresses pain points that most practices face. Consistent advice from experts delivered to your inbox.

Contact Us

For large audiences, special edition versions of the book are available.
Speaking Events | SM2 Strategic or call (925) 425-9900

Media Inquiries | Engaged Communication or call (714) 423-4394‬​​​​​​​

Custom Quantity Orders | Story Seven Publishing or call (512) 394-4480

Visit the SM2 Strategic Website:

Connect with Shareef on LinkedIn: